What Emerging Franchisors Can Learn from Big Australian Brands

If you’ve ever wondered how Aussie giants like Boost Juice, Zambrero, and The Coffee Emporium have reached national (and even international) success, it’s not just about selling smoothies, burritos, or coffee – it’s about how they’ve perfected the art of franchising. So, what can emerging franchisors learn from these Australian heavyweights? Quite a lot! Here are some valuable lessons that can help you grow your franchise and create a lasting impact.

1. Build a Brand That Stands Out

Big brands spend a lot of time and money building a brand that’s instantly recognisable, whether through clever ads or unforgettable customer service. As an emerging franchisor, you can’t afford to be forgettable. Invest in building a strong, unique brand from the start. Think of your brand as your business’ personality – it needs to be compelling and memorable to attract both customers and potential franchisees.

2. Develop a Killer Training Program

One thing the big guys do well is training. They ensure that each franchisee can replicate the business model with precision. For emerging franchisors, this means creating a comprehensive, well-structured training program to ensure consistency across all locations. Think of it as the secret sauce that keeps everything running smoothly.

3. Choose Franchisees Like a Pro

Successful brands are picky about who joins their franchise family. They look for motivated, experienced individuals who align with their values and vision. For emerging franchisors, choosing the right franchisees can make or break your success. Be discerning during the recruitment process, and focus on finding franchisees who will drive the brand forward, not just pay the franchise fee.

4. Offer Ongoing Support (It’s a Marathon, Not a Sprint)

Big franchisors don’t just hand over the keys and say, “Good luck!” They provide ongoing support. From marketing materials to operational assistance, they make sure franchisees are equipped to succeed. For smaller franchisors, it’s crucial to set up a robust support system that ensures franchisees can thrive long-term. You’re in this together!

5. Focus on Quality and Consistency

One of the biggest advantages big brands have is consistency. Customers know exactly what they’re getting no matter where they go. As a new franchisor, it’s essential to maintain high standards of quality and consistency across all locations. Invest in solid systems and processes that help keep everything running like clockwork – your customers will thank you!

By learning from the strategies of these big-brand titans, emerging franchisors can create a strong foundation for their business, paving the way for long-term growth and success. Ready to take the plunge into franchising? Let’s chat – we’re here to help you every step of the way!

Bio - Barry Money, Founder - Bane Enterprises

For the first ten years of Barry’s career, he consulted in global franchise standards and led significant transformation and innovation projects.

Barry has diverse corporate experience across multiple disciplines including sales, marketing, customer service, product management, export, quality assurance, engineering, IT and supply chain with full accountability for P&L.

At the end of Barry’s corporate career, where he earned the nickname “Goliath Slayer,” Barry transitioned to the C-Suite. Barry Money is a graduate of the Australian Institute of Company Directors and a C-Suite professional, with an MBA in entrepreneurship.

Barry has held director, board member, CEO and leadership positions in start-ups, NFPs, Founder-operated entities, industry peak bodies and commercial organisations. 

He held a leadership role at Australia’s largest franchise group, where he was instrumental in driving disruption and growth.

Barry has worked in franchised industries, franchise consulting companies and some of the largest franchised brands globally.

After many years living and working all around the world, he is fluent in Japanese, French, German and conversant with several other languages.

A dynamic, results-driven leader who prides himself on lateral, entrepreneurial thinking and creativity, Barry is renowned for developing and fostering strong teams and a collegiate spirit.

Barry Money now heads up Australia’s ethical, efficient, effective, end-to-end choice for franchising solutions, Bane Enterprises.

Contact details

E: online@baneenterprises.com