Why the World's Biggest Brands Choose Franchising (And Why You Should Too)

Ever wondered why some of the world’s most successful companies like Shell, BP, McDonald's, and KFC all use franchising to grow their empire? Surely, there’s something pretty powerful about it, right? Well, you’re right! Franchising offers a range of benefits that can transform your business into the next big thing. Here’s why franchising is the secret sauce for success:

1. Turbocharged Growth: Franchising is like hitting the fast-forward button on business expansion. While building your own company-owned locations can feel like watching paint dry, franchising allows you to open up new spots at lightning speed. With franchisees putting in their own capital, you’re able to expand your reach without draining your bank account. It's like growing a tree without planting the seeds yourself.

2. Low-Cost, High-Return: Who doesn’t love a good deal? The best part about franchising is the lower capital requirements. Since franchisees are funding their own locations, you can grow without the hefty costs usually associated with scaling. It's a win-win — they foot the bill, you get the brand power.

3. Less Risk, More Reward: Franchising helps you offload a lot of the operational risk onto your franchisees. They handle the nitty-gritty of day-to-day operations, leaving you to focus on brand strategy and the bigger picture. Sure, you still have to ensure quality, but the operational headaches are mostly in their hands. Less stress, more success!

4. Consistency Is Key: Franchising isn’t just about spreading your brand far and wide — it’s about doing it consistently. All your locations will follow the same set of procedures and standards, so no matter where customers go, they’ll have the same great experience. Your brand will become synonymous with quality, and that means more loyal customers.

5. Highly Motivated Partners: Your franchisees are the true champions of your brand. Why? Because they’re personally invested in the success of their locations. Unlike your average employee, franchisees put their own money where their mouth is. This often translates to better customer service, higher sales, and, ultimately, a more profitable network. They're as committed as you are!

In a nutshell, franchising gives you a pathway to grow faster, with less capital investment and lower risk, all while maintaining consistency and building a brand that customers trust. The giants have figured it out, and it could be your ticket to success too.

Interested in learning more about how franchising can take your business to the next level? Drop us a message — we’d love to chat about it!

Bio - Barry Money, Founder - Bane Enterprises

For the first ten years of Barry’s career, he consulted in global franchise standards and led significant transformation and innovation projects.

Barry has diverse corporate experience across multiple disciplines including sales, marketing, customer service, product management, export, quality assurance, engineering, IT and supply chain with full accountability for P&L.

At the end of Barry’s corporate career, where he earned the nickname “Goliath Slayer,” Barry transitioned to the C-Suite. Barry Money is a graduate of the Australian Institute of Company Directors and a C-Suite professional, with an MBA in entrepreneurship.

Barry has held director, board member, CEO and leadership positions in start-ups, NFPs, Founder-operated entities, industry peak bodies and commercial organisations. 

He held a leadership role at Australia’s largest franchise group, where he was instrumental in driving disruption and growth.

Barry has worked in franchised industries, franchise consulting companies and some of the largest franchised brands globally.

After many years living and working all around the world, he is fluent in Japanese, French, German and conversant with several other languages.

A dynamic, results-driven leader who prides himself on lateral, entrepreneurial thinking and creativity, Barry is renowned for developing and fostering strong teams and a collegiate spirit.

Barry Money now heads up Australia’s ethical, efficient, effective, end-to-end choice for franchising solutions, Bane Enterprises.

Contact details

E: online@baneenterprises.com